“The safest way to double your money is to fold it over and put it in your pocket.” – Kin Hubbard
One of my biggest pet peeves is the oblivious overuse of the word “saving.” I can’t tell you how many times I’ve heard:
“I bought 2 pairs of shoes and saved $50!”
“If I buy it now, I can save $1000.”
(when the cashier hands you the receipt) “Today, you saved $12.”
I blame advertising and marketing experts for brainwashing us with this language. How could you possibly be saving if you’re spending? It sounds impossible when you think about it. Unfortunately, we never think about it.
When we do give it thought, we feel great about the purchase because we’re not thinking about the money lost. We’ve been programmed to focus on the savings.
How Do We Fix It?
Let’s rethink the above and see how else we can view it:
“I could spend $150 on 2 pairs of shoes. But what else could I do with $150?”
“I am about to spend $2000. Do I really need it now?”
“Today, I am spending $80.”
How Much Am I
All you have to do is change your mindset before purchases. Shift the focus from “how much am I saving?” to “how much am I spending?”
This psychological shift will cause you to spend much less than you have been.
If this simple “word replacement” is not effective for you, then try asking these two questions before checking out:
1. Can I do without it?
2. What else can I get with this money?